Aayu Publications

Cultural Tourism includes visits to historic buildings, sights, museums, art galleries and also to view contemporary painting or sculptures or to attend the performing arts. Cultural Tourism comprises of visits by persons from outside the host community motivated wholly or in part by their interest in the historical, artistic, scientific, or life styles or heritage offering of a community, region, group or institution. This book is prepared on the basis of a detailed scientific enquiry conducted to elicit the problems of cultural tourism activities in India taking Kerala as a representative state. There are various apprehensions, misbeliefs, over expectations and under estimation of the different aspects of cultural tourism as conceived by the tourists and the local Host Community. The book also covers the prospects of cultural tourism which indicates vast scope in a state like Kerala where rich culture and heritage are predominant in every district of the state. An extensive review of earlier studies is done to bring out the various aspects of the problems and prospects of Cultural Tourism. Both primary and secondary data were used for the study.